Bringing Back the NBA on NBC: A Conversation on Taking Legacy and Innovation to New Heights

With the NBA and WNBA’s homecoming to NBC, the league is returning to a vastly different company compared to 23 years ago. Armed with an ad-supported streaming platform, Peacock, NBCUniversal is bringing back legendary IP and talent in ways like never before.

Speakers include Julie Morris, SVP, Head of Commercial Development & Media, NBA; Mike Tirico, Host & Play-by-Play, NBC Sports; Peter Lazarus, EVP, Sports & Olympics, Agency & Partnerships, NBCUniversal; Luz Corona

Editor, Campaign US

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