Reading the Signal: Decoding Sports Fans Across Every Screen

In a sports world drowning in noise, brands win by integrating signals as to where their audience is and how they’re engaging. Join masters of navigating this multi-channel reality: 2x NBA All-Star and Chicago Bulls icon Joakim Noah, who has built authentic communities from stadiums to social; IAS, a platform that helps brands unpack the signals within data to ensure brand safety and effectiveness; and Lenovo, the tech giant powering the seamless sports transitions from broadcast to digital.

Speakers include Joakim Noah, 2x NBA All-Star & Philanthropist; George Aivazoglou, Managing Director, NBA Europe & Middle East; Rick Acampora, Global CEO, Assembly; Marc Grabowski, COO, Integral Ad Science; Ajit Sivadasan, President & Global Head of DTC, Lenovo

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