Wrexham AFC: How Storytelling Sparked a Movement

Wrexham AFC’s rise is more than a sports story - it’s a masterclass in storytelling, strategy, and the power of true partnership. Listen to Ryan Reynolds, co-owner of Wrexham AFC, Maggie Schmerin, Chief Advertising Officer at United Airlines, and Shachar Scott, VP of Marketing at Meta Reality Labs, with Evin Shutt, Global CEO of 72andSunny to discuss how bold, collaborative marketing - from the Emmy-winning Welcome to Wrexham to viral moments and even collectible pajamas (we aren’t kidding) - turned a beloved Welsh football club into a global cultural phenomenon.

Speakers include Ryan Reynolds, Co-Owner, Wrexham AFC; Maggie Schmerin, Chief Advertising Officer, United Airlines; Shachar Scott,

Vice President, Marketing - Reality Labs, Meta; Evin Shutt, Global CEO, 72andSunny

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