SPORT BEACH 2025

Moneyball 2.0: How AI is Sharpening Sports’ New Competitive Edge

You knew it was coming: AI is revolutionizing sports performance, ushering in an era of precision, optimization, and competitive edge. Listen to tech leaders NBA CTO Krishna Bhagavathula, IOC Head of Enterprise Architecture Julian Daddy, and ICC Head of Digital Finn Bradshaw on how to use AI to win a championship - and how to applying the lessons learned to business for the world's leading sports leagues.Speakers include Mansoor Basha,Chief Technology Officer, Stagwell Marketing Cloud; Krishna Bhagavathula, EVP & Chief Technology Officer, NBA; Finn Bradshaw, Head of Digital, International Cricket Council;Julian Daddy Head of Enterprise Architecture, International Olympic Committee#sportbeach2025 #stagwellatcannes #sportbeach #canneslions #nba

More Powerful, Together: Investing in the Future through Sports

Hear Coach Emma Hayes, the superstar manager of the Chelsea FC Women’s team and US National Soccer Team, and Amy Hu, Fortune 100 CMO of New York Life shares expert insights around leading transformation, building dynamic teams, and the universal power of sports. Speakers include Julie Andreeff Jensen, Co-Founder & CEO, Jasper Advisors; Emma Hayes, Head Coach of the USWNT & English Pro Football Manager; Amy Hu SVP, CMO, New York Life#sportbeach2025 #stagwellatcannes #sportbeach #canneslions #chelseafc #newyorklife

Reading the Signal: Decoding Sports Fans Across Every Screen

In a sports world drowning in noise, brands win by integrating signals as to where their audience is and how they’re engaging. Join masters of navigating this multi-channel reality: 2x NBA All-Star and Chicago Bulls icon Joakim Noah, who has built authentic communities from stadiums to social; IAS, a platform that helps brands unpack the signals within data to ensure brand safety and effectiveness; and Lenovo, the tech giant powering the seamless sports transitions from broadcast to digital. Speakers include Joakim Noah, 2x NBA All-Star & Philanthropist; George Aivazoglou, Managing Director, NBA Europe & Middle East; Rick Acampora, Global CEO, Assembly; Marc Grabowski, COO, Integral Ad Science; Ajit Sivadasan, President & Global Head of DTC, Lenovo#sportbeach2025 #stagwellatcannes #sportbeach #canneslions #joakimnoah #NBA #assembly #lenovo

Alphas:​ How to Lead at the Head of the Pack

Everyone talks about what it takes to get to the top. But what does to take to keep your place at the head of the pack? Listen to Visa CMO Frank Cooper, and Olympic gold medalist and three-time track & field world champion Noah Lyles discuss how they become leaders - and stayed that way - in and out of their lanes.Speakers include Frank Cooper, CMO, Visa; Noah Lyles, Fastest Man in the World & Olympic Gold Medalist; Karina Wilsher, Partner and Global CEO, Anomaly#sportbeach2025 #stagwellatcannes #sportbeach #canneslions #noahlyles #visa #anomaly

”Touching Grass”: Building Real-Life Connections in an Online World

Hear Meta Reality Labs, Fanatics, and Premier Lacrosse League founder Paul Rabil discuss the biggest opportunities in the future of wearables and how brands can harness this technology to create experiences that foster meaningful human connections.Speakers include Jeremi Gorman, Advertising Executive at Fanatics; Sarah Mehler, Founder & CEO of Left Field Labs; Shachar Scott, Vice President of Marketing at Reality Labs, Meta; and Paul Rabil, Founder of the Premier Lacrosse League (PLL)#sportbeach2025 #stagwellatcannes #sportbeach #canneslions #metarealitylabs #PLL

Becoming That Girl: The New Rules of Athlete Partnerships

Jordan Chiles is That Girl. Hear the story of how she has leveraged the heights and heartbreaks of her career as an Olympic gymnast to build her personal brand. Today’s athletes are not just competitors—they’re storytellers, role models, and cultural forces. In this candid conversation, Sephora CMO Zena Arnold, PepsiCo CMO Mark Kirkham and U.S. Gymnastics Olympian Jordan Chiles explore the evolving landscape of athlete partnerships. Speakers include: Jordan Chiles, Two Time Olympian, Gold Medalist and NYT Best Selling Author; Zena Arnold, CMO, Sephora US; Mark Kirkham, Chief Marketing Officer, PepsiCo Beverages US; Karen Kovacs, President, Advertising and Partnerships, NBCUniversal#sportbeach2025 #stagwellatcannes #sportbeach #canneslions #jordanchiles #pepsi #nbcuniversal #sephora