SPORT BEACH 2025

Identity Matters: What’s Your Identity and Why It Is Relevant, All the Time

How does a football star become more than an athlete? Identity matters. Be it personal identity or your business’s brand, how you are identified by consumers or fans results in game-changing results. And for marketers, understanding all sides of that consumer identity is crucial. Chad “Ochocinco” Johnson joins TransUnion for a powerful conversation on what it means to build a brand rooted in authenticity. Chad “Ochocinco” Johnson, Former NFL Star & Co-Host of Nightcap; Damaune Journey, Global Chief Growth Officer, 72andSunny; Matt Spiegel, EVP, TruAudience Growth Strategy at TransUnion#sportbeach2025 #stagwellatcannes #sportbeach #canneslions

Sports as a Platform: From Grassroots to the Biggest Stage

The discussion delves into how leading global brands leverage sports across its entire ecosystem. From fostering community engagement through youth soccer initiatives and developing talent in local tennis programs, to capturing massive audiences during high-stakes events like the Super Bowl, they examine diverse strategies. Speakers include Carla Hassan, Chief Marketing Officer, JPMorganChase;Rajoielle Register, CMO, North America, Stellantis; Cara Sylvester, EVP Chief Guest Experience Officer, Target; Akbar Gbajabiamila, Television Host & Former NFL Player#sportbeach2025 #stagwellatcannes #sportbeach #canneslions

Mercedes-AMG PETRONAS F1 x Snapdragon: Driving the Future of Tech and Performance

Mercedes-AMG PETRONAS F1 Team has always been at the forefront of engineering excellence. Now, the team is entering a new era where data, connectivity, and immersive technology are as crucial as horsepower. Speakers include George Russell, 3x Grand Prix Winner, Mercedes-AMG PETRONAS F1 Team Driver; Don McGuire, CMO, Qualcomm; Jess Giles, Managing Director, Media Experience Practice, Code and Theory#sportbeach2025 #stagwellatcannes #sportbeach #canneslions

Human 2.0: Upgrading Performance in the Age of Biometrics and Intelligent Tech

Biometrics is the new muscle of performance-- from sport teams to business machines. Hootsuite CEO Irina Novoselsky and Lenovo Executive Lead of Global Media Rick Corteville are joined by former NFL player and fitness entrepreneur Brandon Marshall to discuss the emerging tech, tools, and data needed to make fast decisions on and off the field, help teams and businesses see around corners.Speakers include Brandon Marshall, CEO & Founder, I AM ATHLETE & HOUSE OF ATHLETE; Aaron Kwittken, Founder and Global CEO, PRophetIrina Novoselsky, CEO, Hootsuite; Rick Corteville, Executive Lead, Global Media COE, Lenovo#sportbeach2025 #stagwellatcannes #sportbeach #canneslions

Pressure is a Privilege How Sport Supports Female Lead

With 94% of women in C-suite roles having played sports, join tennis icon and equality champion Billie Jean King and e.l.f. CMO Kory Marchisotto to explore how lessons from high-stakes competition shape women's success in high-pressure boardrooms. Building on their long-term partnership, hear how King and e.l.f. are working to change the makeup of corporate boards around the world – and how other brands can support the effort.#sportbeach2025 #stagwellatcannes #sportbeach #canneslions

You Can’t Fake Brand Love

The best brand partnerships don’t start with a brief. They start with belief. Ilona Maher isn’t just an Olympic athlete, she’s a creator with a powerful voice and a community that trusts her. Before any deals or campaigns, she was already showing up authentically, sharing what she loved, and building connection through consistency, humor, and heart. Hear Jamie Gutfreund, CMO of Traackr, sits down with Ilona to explore the deeper role creators play in today’s marketing landscape. Speakers include Ilona Maher, USA Rugby Olympic Medalist and Jamie Gutfreund, Founder, Creator Vision#sportbeach2025 #stagwellatcannes #sportbeach #canneslions #ilonamaher

”A Touch More” Live Podcast​

Hear Megan and Sue give a live recording of "A Touch More" podcast, featuring special guests Olympians Tara Davis-Woodhall and Hunter Woodhall. Behind-the-scenes stories, and unfiltered conversations about sports, life, and everything in between.Speakers include Megan Rapinoe, Soccer Legend, Co-Founder, & Best-Selling Author; Sue Bird, WNBA Champion & Co-Founder of A Touch More & TogethxrTara Davis-Woodhall, Olympic Gold Medalist & Team USA Long Jumper; Hunter Woodhall, Paralympic Gold Medalist & American Record Holder#sportbeach2025 #stagwellatcannes #sportbeach #canneslions

Keisha Taylor Starr, CMO Scipps Ion Media & David Brickley in the SPORT BEACH Content Studio

Keisha Taylor Starr CMO of Scipps Ion Media joins David Brickley, CEO of STN Digital in the SPORT BEACH Content Studio at the Cannes Lions International Festival of Creativity. #sportbeach2025 #stagwellatcannes #sportbeach #canneslions

Deandre Jordan, NBA, Denver Nuggets & Ben Lyons in the SPORT BEACH Content Studio

Deandre Jordan of the NBA Denver Nuggets joins Ben Lyons, Media Personality in the SPORT BEACH Content Studio at the Cannes Lions International Festival of Creativity. #sportbeach2025 #stagwellatcannes #sportbeach #canneslions

Esi Eggleston Bracey, CMO, Unilever & Damaune Journey in the SPORT BEACH Content Studio

Esi Bracey Chief Growth and Marking Officer of Unilever joins Damaune Journey, Global Chief Growth Officer of 72andSunny in the SPORT BEACH Content Studio at the Cannes Lions International Festival of Creativity. #sportbeach2025 #stagwellatcannes #sportbeach #canneslions