SPORT BEACH 2025

I’ll Have the Creator Special: The Next Generation of Disruptive Storytelling​ to Amplify Your Brand

What happens when a global brand hands over the mic to its fans? In this conversation, hear McCormick CMO Tabata Gomez, Amazon Global Executive Creative Director Tom Pettus, Chicago Bulls legend Joakim Noah and UCLA Basketball's First-Team All-American Center Lauren Betts, to unpack how true cultural relevance begins with shared authorship. Speakers include Lauren Betts, UCLA Women's Basketball Starting Center; Tom Pettus, Executive Creative Director, Amazon; Tabata Gomez, CMO, McCormick; Maggie Malek, CEO, Crispin; Joakim Noah, 2x NBA All-Star & Philanthropist#sportbeach2025 #stagwellatcannes #sportbeach #canneslions #nba #wnba #mccormick #crispin

Unrivaled Ambition: Building the Next Billion Dollar Sports Franchise

Fresh off a historic first season, Unrivaled leadership shares the behind-the-scenes strategy of building the revolutionary women's basketball league from scratch. In this powerhouse session, hear Sephora VP of Marketing Partnerships Celessa Baker, and Unrivaled President Alex Bazzell to unpack how Unrivaled is strategically positioning to become basketball's next billion-dollar franchise through expansion, strategic partnerships, and revenue diversification.Speakers include Celessa Baker, VP, Marketing Partnerships, Sephora; Alex Bazzell, President, Unrivaled; Taylor Rooks, Sports Media Host#sportbeach2025 #stagwellatcannes #sportbeach #canneslions #sephora #unrivaled

Blood, Sweat and Fears: Dirt is Good x Arsenal

Blood, Sweat & Fears is the untold story of how Persil’s Dirt Is Good and Arsenal turned period blood - sport’s most silenced stain - into a global conversation. Led by Dirt Is Good’s Tati Lindenberg, Arsenal defender and Republic of Ireland captain Katie McCabe, and football legend Ian Wright, this candid conversation unpacks what it really takes to make culturally-led breakthrough work: the uncomfortable truths, the creative tension, the voices that challenged and shaped the work, and the belief that great ideas don’t start perfect - they start honest.Speakers include Tati Lindenberg, Chief Brand Officer & SVP, Unilever; Katie McCabe, Arsenal & Republic of Ireland Footballer; James Townsend, CEO, Stagwell EMEA; Ian Wright OBE, Football Broadcaster, Podcast Host, and Former Arsenal & England Footballer#sportbeach2025 #stagwellatcannes #sportbeach #canneslions #dirtisgood #footballer

The 4 Nations Face-Off: Powering Hockey’s Growth Through International Tournaments

Hear NHL President of Business Keith Wachtel, NHLPA Assistant Executive Director Ron Hainsey, and NHL players (to be announced) for an in-depth discussion on how international tournaments like the 4 Nations Face-Off are fueling hockey's global growth. Speakers include Keith Wachtel, President, NHL Business; David DeMuthCEO, Doner; William Nylander, Ice Hockey Player, Toronto Maple Leafs; Kevin Shattenkirk, NHLPA Executive, Retired NHL Player, US Olympian; Chris KreiderIce Hockey Player, Anaheim Ducks#sportbeach2025 #stagwellatcannes #sportbeach #canneslions #nhl #döner

On the Road Again: How to Create a Global Brand

From the hotel room to the boardroom, listen to CEO of Marriott International, Tony Capuano and Melo and Marriott for a conversation on how to connect with cross-border and cross-cultural audiences, and what it takes to build a brand that travels well—whether you're launching a startup from your suite or leading a multinational brand across continents.Speakers include Carmelo Anthony, NBA Hall of Famer, Entrepreneur & Philanthropist; Anthony Capuano, President and CEO, Marriott International; Dan Gardner, Co-Founder & Executive Chairman, Code and Theory#sportbeach2025 #stagwellatcannes #sportbeach #canneslions #nba #mariott

Creating a Movement, One Stride at a Time: Movember, Strava, and Men’s Health

Global charity Movember and community-powered fitness app Strava are joined by Olympic legend Sir Mo Farah to explore what it takes to grow a movement and create a generation of healthier men. On and off the track, changing the face of men’s health starts with small, powerful strides.Speakers include Mo Farah Olympic Gold Medalist, Runner & Entrepreneur; Michelle Terry, CEO, Movember; Malcolm Gladwell, Bestselling Author and Podcaster; Evelina Jarbin, Senior Director, Strava for Business#sportbeach2025 #stagwellatcannes #sportbeach #canneslions #strava #movember

Sports, Style, & Fashion

From pre-game tunnel walks to courtside shots, athletes have broken free from the boundaries of the arena to influence fashion while being influenced themselves by brands. Join professional BMX athlete Nigel Sylvester, Jeff Staple, the renowned designer and founder of STAPLE & Reed Art Department, Chime CMO Vineet Mehra, and Team Epiphany founder Coltrane Curtis to explore the influence of athletes on streetwear and the ways in which sports and fashion are converging to deliver some of the hottest marketing moments for brands.Speakers include Coltrane Curtis, Founder & Managing Partner, Team Epiphany; Vineet Mehra, CMO, Chime; Taylor Rooks, Sports Media Host; Jeff Staple, Founder, STAPLE & REED ART DEP'T; Nigel Sylvester, Professional BMX Athlete#sportbeach2025 #stagwellatcannes #sportbeach #canneslions #bmx #athletefashion

Heroes and Villains: The Power of Honesty in Athlete Storytelling

Draymond and Dwyane are more than champions — they’re storytellers, executives, and cultural architects. This conversation spotlights how both have used authenticity as a powerful tool to shape their brands, drive business, and influence the broader sports and media landscape. Framed through the lens of athlete-led storytelling mastered by Omar Johnson from ØPUS Intelligence and with new tech driving new relationships with athletes via NBA Take-Two Media CEO Andrew Perlmutter, the discussion taps into real questions from marketers, creatives, and platforms looking to build with talent who move culture.Speakers include Dwyane Wade, CEO, Wade Enterprises Inc; Omar Johnson, Founder, ØPUS Intelligence; Draymond Green, Basketball Player, Golden State Warriors; Andrew Perlmutter, CEO, NBA Take-Two Media#sportbeach2025 #stagwellatcannes #sportbeach #canneslions #dwade #dwaynewade

The Kids Are Alright: How to Inherit Fandoms & Win Over A Generation

From rawhide balls to VR pitches, soccer/futbol has continually evolved over more than 2,000 years, but today’s transformation is being driven by more than just gameplay. Hear sports disruptor Overtime, innovative media tech company Channel Factory, and social platform giant SNAP for a deep dive into how emerging leagues are using tech and social media to redefine fan engagement.Speakers include Luiz Barros, Global CMO, Channel Factory; Jessica Henrichs, CEO, Colle McVoy; Dan Porter, CEO, Overtime; Anmol MalhotraHead of Sports Partnerships, Snap Inc.#sportbeach2025 #stagwellatcannes #sportbeach #canneslions #snapchat #channelfactory

Moneyball 2.0: How AI is Sharpening Sports’ New Competitive Edge

You knew it was coming: AI is revolutionizing sports performance, ushering in an era of precision, optimization, and competitive edge. Listen to tech leaders NBA CTO Krishna Bhagavathula, IOC Head of Enterprise Architecture Julian Daddy, and ICC Head of Digital Finn Bradshaw on how to use AI to win a championship - and how to applying the lessons learned to business for the world's leading sports leagues.Speakers include Mansoor Basha,Chief Technology Officer, Stagwell Marketing Cloud; Krishna Bhagavathula, EVP & Chief Technology Officer, NBA; Finn Bradshaw, Head of Digital, International Cricket Council;Julian Daddy Head of Enterprise Architecture, International Olympic Committee#sportbeach2025 #stagwellatcannes #sportbeach #canneslions #nba